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more UX / UI..
Over the years I have helped to launched products, responsive websites, mobile apps, concepts, internal portals for global clients and internal stakeholders
My experience includes end to end design activities like defining UX Audits, UX Scope, design estimates, rapid concepts, design sprints, wireframes, brand themes, visual design, UX support and followup.
Website - Aug 2020
AstraZeneca - Covid 19 portal
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UX/UI design for Covid -19 Vaccine verification portal
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Single journey to validate any global vaccine batch for two personas
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Health Care Provider
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Patients
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Express designs and development, we went live in under 2 months globally.
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Used existing AZ Design system
Portal - July 2020
Oppo BrandHub
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UX/UI design for Oppo Brandhub brand portal redesign
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Pages covered
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Home page
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Search
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Downloads
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Asset information
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Focus was on efficient way to provide as much metadata as possible.
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Used existing Oppo Design systen
Responsive forms - August 2019 to March 2020
HDFC Bank
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Create Responsive forms based on existing and new design system
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I owned design for below 9 journeys
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Overdraft
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Bill payments
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Personal loan ETB, A2A, Top Up,
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Business loan ETB, A2A
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Balance transfer on EMI
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Smart EMI
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The journeys will go live in 2022
Website Audit - Nov 2019
The Learning Lab - Singapore
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UX Audit to address existing usability issues on the website and suggest optimisation potential
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I analysed top user journeys from the website from two personas
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Day with family
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Single mother
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Some of the suggested quick wins were implemented by TLL
Website - Aug 2019
LA County DPSS
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Lead visual designer for LA County DPSS project
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First full implementation of AEM Design system and validation with clients and development
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I designed 10 templates and 30 components with multiple variations
POC - April 2019
Bank of Singapore
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Created a concept helpful for Wealth management CXO's to run their day to day activities
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Created a snapshot of Research , Clients, holdings and important KPI's
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Conceptualised a collaborative workspace that helped the relationship analysts propose
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POC was successfull and we won a long term deal.
Audit - December 2018
2144 - Gaming site reviews
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Review multiple browser based games targeted for tier 2 and tier 3 cities in china
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Did extensive usability tests to study expectations from these sites and how much users are willing to pay
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To get users for interview on the cheap, I hired freelancers on Upwork with appropriate profile to get the required informations
Website - August 2018
Manorama online Subscription
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Create a Tablet first, website friendly portal for Manorama's Online magazine subscription portal.
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Introduced tablet ergonomics to a website for better usability
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Introduced print and digital mode for the website
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Attempted a 3 step checkout process for the purchase journey and A/B tested it with multiple users
Website - 2017
NCMEC - Missing Kids.org
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Designed website for Missing kids in the USA
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Passive participant in design sprint session and acted as a visual designer
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Created a key counter placed on the home page to have an emotional impact on the users, prompting them to donate
Website - 2017
Indigo - India's Biggest Airline
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Redesign booking flow & internal pages for India's Biggest domestic airline
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All design decisions on the site were driven by usability studies and analytics
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We saw growth in content consumption on the site as well as overall conversion went up significantly
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