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Problem Statement
Development Blocker
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Digital asset library was to undergo a migration to Adobe's Internal Digital Asset solution
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Existing portal had complicated Search filter mechanism that could not be accommodated by Adobe's application in project constraints
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Task was to scale existing solution to meet Digital asset library requirements and ease development
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Application had a cart and checkout feature
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Due to system constraints , I could enhance existing application features to a certain limit to meet requirements but not introduce new features
( Existing portal )
UX Preparation
Usability analysis on the existing application
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I did not have much information other than some screenshots of the application hence i conducted a Heuristic evaluation on the existing application
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Went page by page and listed done issues from a usability perspective
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Before talking to client i wanted to be thorough in the issues to be solved
First client Connect
Search improvement and more
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During the connect, client briefed that they wanted to use the opportunity to improve usability of entire application with search
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Focus on making the workflow of the different personas better
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I was also given a tour of the shop to understand why the process are followed & how much care has to be taken for the materials
Understanding personas
3 personas, 3 different tasks
I started with crafting basic personas & their task for the project. Summary of the personas are as follows
Fashion Designer
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Looking up existing garments for inspiration to create new designs
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Main group of users who are searching on the portal
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Contribute to around 80% of user base
Spend 5-8 hours a week on the application
Event Manager
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See collections or group of garments in the library
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Interested in group of assets organised by type of fabric or year of manufacturing
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Contribute to around 10% of user base
Spend 1-4 hours a week on the application
Digital Librarian
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Manage day to day activities of the physical library
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Approve and oversee the garments checkout flow
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Add / remove assets to the library and updated metadata
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Contribute to around 10% of user base
Spend 2-4 hours a day on the application
Usability tests
8 interviews and 1 FGD
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Conducted 8 , 1 one 1 interviews with the 3 personas
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Following were the main questions
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Day to day use of the application
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What the user expects from the application
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Which features are used most
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Top pain points
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Requested features
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Overall ease of use
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The FGD was with a group of designers in their Paris team who browse through the application.
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Their inputs were valuable to know the search interaction and expectations
Initial Concepts
Too Flashy and Heavy
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I created a rapid prototype focussing on some improved features of search
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It had lot of interaction and design elements
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I was ask to tone down the aesthetics as it would move the user focus as well as it was going to take more development effort
The Redesign Portal
Main functions
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Adobe's application had two main features, Asset search and profile.
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For RL's Digital library , we added features like Collections, Cart & Checkout, Asset workflow and Lightbox (phase 2)
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The design is flat with Dark blue and gold color palette
Multiple Homepages
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We found it best that the three personas landed on their own personalised home pages
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Search, Collections and Workflow were the 3 sections for landing pages. Lightbox(phase2), Cart and login made up a 6 link menu
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These would be available for all users but the default landing page would change
Design Highlight #1
Search feature optimization
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Search consisted of 100+ categories and 600 filter options
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We introduced primary and secondary filter levels based on user input.
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We introduced saved search, so that commonly applied & preferred filters were already appliedTApplied
Design Highlight #2
Filters
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Introduced A-Z filter sorting within the categories
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Also we introduced search within the filters for some categories
Design Highlight #3
Asset
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Enhanced Asset Quick look to include improved zoom in features and previous/next navigation
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Metadata could be seen better on web and mobile screens
These concepts were not used in the final outcome
Design Impact
Existing development blockers
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Search and filters were designed as a enhancement on existing solution and were feasible to develop
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Leaver-aged existing asset metadata solutions and eased development
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Additional features were easy to fit in
Overall project improvements
Average time to task
- 50%
Based on follow up survey
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Time on the portal was reduced significantly for the different personas
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Multiple home pages created a positive outlook for the application to the users
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Saved searches reduced menial tasks for the users
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Learning curve for the portal was reduced significantly
RL - Impact
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