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Work > Audi China
Audi China
Lead UI Designer for Design support for Audi China's joint venture sites.
Designs were to be build on Audi's Design system.
Problem Statement
Visual Design Support
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Create site design based on Audi's Global Design system
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Make designs AEM compatible
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Design new journeys like product configurator and online store
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Focus on style and interactive elements
Requirements
Design for Sitemap
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We got wireframes for the designs and we transformed them into Visuals
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During the project we have to cover the entire sitemap
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Focus was on improving user journey and giving apt feedback
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We also had persona specific recommendations as well
Design Highlights
Modern design trends
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Together with onshore team we finalised a base design and interaction type
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Design was based on concepts like one page scroll, parallex, personalization etc
- Templates included​
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Home Page
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Car line
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Car details
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Car configurator
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Contact us
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Online store
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About Audi China
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Favourites
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Dealer Search
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Test Drive
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Stock Locator
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Design Highlights #1
One Task at a time
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Design to focus on one task at a time so in a Viewport we present limited information
Design Highlights #2
Page scroll
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Page scroll was based on viewport, hence partial sections can not be seen
Design Highlights #3
Mobile First
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Designs were mobile first and then scaled to tablet/desktop version
Design Highlights #4
Chinese & English
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Site is dual language with Chinese as default and English available on toggle
( Home Page )
( Persona Questions )
( Car Recommendation )
( Car configurator )
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